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Business & Economics

Market Psychology: Everything You Need to Know About Consumer Behavior for Business Growth

Business & Economics / By / July 6, 2023

Have you wondered what goes on in a customer’s mind before deciding to purchase a product? This knowledge is crucial to the survival and growth of any business, and one way to lay hold on it is to understand consumer behavior. What is consumer behavior? Consumer behavior in marketing is defined as actions and choices …

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Between the Devil and the Deep Blue Sea: Ghana’s De-Facto Two-Party Situation

Business & Economics / By / August 3, 2023

Multiparty Democracy in Ghana Ghana moved to multiparty democracy in 1993, after the implementation of the 1992 Constitution in April 1992. Since then, the country’s multiparty democracy has evolved into a two-party democracy, giving rise to two massive duopolies: the National Democratic Congress (NDC) and the New Patriotic Party (NPP). Despite their outward differences, the …

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